Can the Web3 world win over public interest?

The Web3 space is filled with speculation, memes and lack of regulation… but can that all change?


4 min read Nov 23, 2023

The crypto industry stands on the precipice, drawing attention from high-profile figures and making headlines, yet widespread public adoption remains elusive.

While it seems that the crypto space is suffering, the truth is… it’s just getting started. Having a market determine direction is obviously tough but that doesn’t mean you can’t survive and then thrive.

For any newcomers though… this can feel like a roller coaster ride with no safety mechanisms. And if you can’t quite picture that or haven’t been on a rollercoaster — It’s petrifying.

Rekindling the public interest within the crypto world

Various factors contribute to this hesitation though, from stories of misconduct to a lack of understanding about the industry’s intricacies. However, several potential trends and developments could potentially tip the scales in favor of crypto adoption.

Major brands venturing into digital assets, such as Nike and Coca-Cola, are poised to revolutionize everyday activities through Web3, disrupting shopping, ticketing, loyalty, and entertainment. These brands offer unique experiences backed by digital assets, including nonfungible tokens (NFTs) providing real-life utility, extra perks, community access, tangible products, and loyalty programs.

This is just the first step — Trust needs to be built and there is no better way than using Web2 companies to forge the weapon to do so.

Next up we have the banks…

The diminishing trust in central banks, evident since around 2015, might drive individuals towards decentralized alternatives for wealth preservation. Market forces are expected to progressively discount centralized money, presenting crypto as a viable alternative store of wealth.

It is interesting that the banks could be the driving force for adoption.

As the public gains a better understanding of blockchain and cryptocurrencies, increased interest in crypto is anticipated. The industry can aid this by raising awareness and implementing robust consumer protection measures, addressing concerns about safety, security, and building trust.

The problem as mentioned earlier is the unexpected rise or fall of major cryptocurrencies like Bitcoin (BTC) and as it significantly influences public interest. A steady rise in these tokens is likely to generate increased interest and attention in the broader crypto industry, while heavy drops are concerning for many investors, especially those new to the scene.

E-commerce platforms accepting crypto payments, as seen with eBay’s entry into the NFT marketplace, could positively influence public perception and legitimize crypto, while also alleviating concerns about fraud and reliability.

The integration of real-world assets with blockchain technology is a massively growing trend, making processes efficient and potentially reducing costs when scaled, which not only makes it attractive to the general public but also to some big players in the Web2 space as we are already seeing slowly integrate into the Web3 world.

There are still concerns though… what about regulations?

Regulatory clarity, particularly approvals from the U.S. Securities and Exchange Commission (SEC), is crucial for demystifying the crypto industry. Clear communication and simplified processes, rather than relying on memes, are essential to make crypto less intimidating for mainstream adoption.

Proposals to integrate Bitcoin into investment funds and exchange-traded products by major asset management institutions showcase Bitcoin’s value and potential dominance, grabbing worldwide attention.

A super duper use case for blockchain technology, beyond speculation, can drive mass adoption by demonstrating Web3’s practical utility and safety. Whether through decentralized games, payment platforms, or social media networks, such a killer app could kickstart broader adoption.

A return to crypto’s protest roots, as seen in Bitcoin’s origins protesting global bank bailouts, could trigger another wave of mass adoption if priorities favoring institutions over societal well-being are laid bare.

The approval of the BlackRock ETF could reduce entry barriers, leading to a significant supply lockup. This approval, along with Coinbase’s role as custodian, could mitigate fears of an outright ban on crypto-fiat gateways in the U.S., reducing regulatory uncertainty.

Now onto an area of uncertainty but also extremely mixed views… CBDCs.

Widespread adoption of government-backed decentralized central bank digital currencies (CBDCs) has the potential to generate public interest in the crypto industry, fostering broader acceptance, innovation, and financial inclusion.

Developing more user-friendly wallets and features, emphasizing security and seamless integration, could attract users and increase industry interest and adoption. Intuitive features like decentralized finance (DeFi) integration and financial opportunities could appeal to incentive-seekers, further driving adoption.

The only potential issue is the stigma behind decentralization. Many feel that introducing government-backed currencies could spell disaster and that it goes against the idea of decentralization. But what can’t be argued is that it certainly is an option and it could lead to mass adoption as a result.

Final thoughts

While the crypto and Web3 space is looking like it’s gaining traction again, there are many areas that need to be worked on to bring the trust and enthusiasm into the scene which will ultimately allow for mass adoption and a more mainstream approach to this fantastic world. Web3 is more than just speculation and memes and is the future of finance, which is why it is vital that they continue on the right path and allow for it to be more welcoming to those who want to venture within. and related logos are trademarks of Flooz Inc., or its Affiliates. The views or opinions expressed herein do not necessarily reflect the views of Flooz and summaries information only. The content presented herein, is provided for general informational purposes only. Such content may rely on third-party sources. We do not make any warranties, whether express or implied, regarding the accuracy or actuality of the information provided. We do not explicitly or implicitly assume liability or provide any guarantee regarding the timeliness, accuracy, sufficiency, or completeness of the information provided. Additionally, we do not accept responsibility for any financial losses resulting from the use of the information displayed. No content on our Site constitutes a solicitation or offer. Any prices displayed are for illustrative purposes only, and actual prices and statistics may vary. None of the content we provide should be construed as financial advice or any other form of advice. Reliance on the content displayed is entirely at your own risk and discretion. It is imperative that you conduct your own research, review, analysis, and verification of the content displayed before making any decisions. You are solely responsible for your investment decisions. The information provided on this Site is not a substitute for personalised investment advice that is tailored to your individual needs. Trading is inherently risky and can result in significant losses. It is advisable to consult with a qualified financial advisor before making any investment decisions. The acquisition of securities or cryptocurrencies carries risks that may lead to a complete loss of the invested capital.